The catch? The new “Kindle with Special Offers” is the same e-book reader you’ve seen, just $25 less and with advertising. The advertising, or “special offers” and sponsored screensavers display on the Kindle screensaver and on the bottom of the home screen. Amazon claims they do not interrupt your reading.
Amazon’s website says the new Kindle will allow them to send you special offers like these:
- $10 for $20 Amazon.com Gift Card
- $6 for 6 Audible Books (normally $68)
- $1 for an album in the Amazon MP3 Store (choose from over 1 million albums)
- $10 for $30 of products in the Amazon Denim Shop or Amazon Swim Shop
Their goal is to get the Kindle into the hands of as many readers as they can. And they’re going to make a pretty penny doing it.
At first glance, the $114 price seems like a great deal. But think about this: You are allowing Amazon and whatever affiliates they are working with (their site mentions Buick, Chase, Olay and Visa) to market their products and services to you for as long as you own your kindle.
Is the $25 in savings worth an endless stream of advertisements and sponsored screensavers for the next several years?
And how many of those advertisements and special offers will entice you to spend additional money?
Maybe it won’t be much of a savings after all.
I’m not sure I’d settle for being subjected to unlimited advertising for a mere $25. And with the rumor out there that the Kindle will come free with an Amazon Prime membership this fall, I’m not sure I’d rush to buy one just yet.
You don’t need a Kindle to read Kindle books anyway.
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